For this project I was asked to create a logo for the annual Midwest Cystic Fibrosis Consortium, which Omaha, Nebraska hosted in 2026. Since I have Cystic Fibrosis with a degree in Graphic Design my doctors decided to ask me to design the logo. They noted that in years past the logos for the consortium centered on Cystic Fibrosis but did not draw in any doctor related ideas or imagery.
I decided I would take the Cystic Fibrosis aspect and combine it with medical imagery. I came up with the idea to take a stethoscope and turn it upside down to mimic a lung. I then combined that with the shape of an actual lung to create a set. Inside the lung I decided to make tree branches and leaves to mimic bronchial tubes.
The leaves and branches were inspired by the "tree of life" logo for organ donation, since lung transplants occur in Cystic Fibrosis patients. The main color palette is purple, which is the official color for Cystic Fibrosis. I drew in other bright colors to make the whole logo pop and feel bright, showing that despite medical challenges a CF patient can still have a colorful and bright life.
For the consortium I decided to make some swag that doctors, nurses, and other health care professionals can wear. Above are pins that can be worn or put on a bag. Each one showcases an aspect of the logo, and the two on the bottom are made for either doctors or CF patients themselves, so that during the conference people can be distinguished between doctor and patient.
I also designed canvas tote bags for the conference. They showcase the logo and name of the consortium, as well as the color scheme for the conference. I also included a color leaf pattern along the top to match the leaves in the logo and create an overall unity.
Finally, I designed these mugs that one can get at the conference as a souvenir. The color scheme is purple and gray to match the color palette of the consortium. On one side the consortium name and logo are showcased, and on the other side the phrase "I stand until CF stands for Cure Found" is printed. This is a common phrase in the Cystic Fibrosis community and is appropriate for this conference as the point of the consortium is to come together and discuss new ways to help cure Cystic Fibrosis.